2nd Edition · Released July 15, 2025
The Unconscious Authority
Are you ready to permanently banish fears, phobias, undesired habits or emotional reactions from your life? The Unconscious Authority goes beyond conventional motivational and self-help books and delves into the science and technology of what it takes to truly change, easily and effortlessly, in 30 days.
- Fears & phobias
- Habits
- Emotional reactions
- Relationships
- Career
Paperback $17.95 · 263 pages · Signed copies available · by Joe Hammer
Discover how to…
Make the changes you want, and make them last
Changes made by setting intentions on the conscious level are ineffective and short-lived. This book addresses the unconscious, yet powerful, driving force behind your life’s direction, and Joe Hammer’s Subconscious Motivation™ process for locking in permanent change.
Get your copy now- Break through your mind’s barriers
- Unleash your dormant wisdom
- Permanently banish fears and phobias
- Let go of undesired habits and emotional reactions
- Banish limitations in your life, relationships or career
- Understand how your mind holds on to old events and habits
- Make powerful changes easily and effortlessly in 30 days
- Lock in lasting change with Subconscious Motivation™
Sound familiar?
You’ve tried everything. So why haven’t things changed?
You knew the change would make your life easier. Yet the old habits and reactions keep coming back, affecting your life, relationships and career.
You’ve read the books
Self-help shelves full of good advice that never quite stuck.
You’ve listened to the programs
Hours of motivational audio, and the same old patterns.
You’ve attended the seminars
Personal growth workshops that felt great, for a while.
You’ve survived the boot camp
An expensive, hyped-up weekend, then back to everyday habits.
You’ve made the resolutions
The annual, most-always-failing New Year’s resolutions.
It’s time for a different approach
One that works at the root, where your habits and reactions actually live.
What’s inside
The science of what it takes to truly change
263 pages, including online resources and personal exercises, plus real stories of Joe’s clients who banished undesired life challenges.
- How the Unconscious Authority is covertly controlling your life
- How yesterday’s Sensitizing Events trigger undesired reactions today
- The often erroneous Power of Thought
- How faulty Historic Recordings play out in your life
- The Fabricated Formation of Your Reality
- Mind Maxims and how they affect your thoughts and experiences
- How Subconscious Motivation is calling your life’s shots
- The Technology of the Mind: the 3 components of your being
- How to better control your mind’s Stealth Processors
- The debilitating power of a Faulty Belief System
… and a 30-day process to change it all.
Rave reviews
What readers are saying
Readers of The Unconscious Authority have made powerful life shifts in just 30 days.
Meet the author
Joe Hammer
Joe Hammer is a transformation leader, mentor and lifetime entrepreneur, and the founder of RapidChangeWorks, a subconscious motivation process for achieving lasting change. Through his mentoring programs, workshops, seminars and consulting work, Joe has helped countless clients banish their limitations, build their businesses and live the life they truly desire.
He has studied with many of the world’s best-known trainers in human potential, success and spirituality. After years of presentations and seminars on the mind, Joe wrote The Unconscious Authority to explain how the mind holds on to information, habits, thoughts and events, and a 30-day process to clear them for good. He is also the author of The Improv Edge and Blank to Brilliant.
Questions
Frequently asked questions
Quick answers about the book, ordering and working with Joe. Anything else? Contact Joe.
What is The Unconscious Authority about?
It addresses the unconscious, yet powerful, driving force behind your life’s direction: how your mindsets, behaviors, hang-ups, quirks and habits got there, and what it takes to change them permanently, with a 30-day process built on Joe Hammer’s Subconscious Motivation™ approach.
How is it different from other self-help books?
Most self-help works on the conscious level, with intentions, affirmations and resolutions, and those changes rarely last. The Unconscious Authority digs deeper, addressing the root causes of problem areas in your life so the change sticks.
What can it help me change?
Fears, phobias, undesired habits and emotional reactions, along with the limitations they create in your life, relationships or career.
How long does the process take?
The book lays out a 30-day process for making lasting changes, easily and effortlessly.
Can I get a signed copy?
Yes. On the order page, choose the signed copy, and add a personalization message if you like.
How much does it cost?
The paperback is $17.95 (standard or signed by Joe), plus $3.50 flat-rate shipping and handling.
Does Joe offer coaching or speaking?
Yes. Joe offers coaching, mentorship and private sessions, and speaking and seminars for events and organizations.
Can bookstores and retailers order it?
Yes. Bookstores and wholesale buyers can order The Unconscious Authority through Ingram Content Group.
Take the power back in 30 days.
Isn’t it time you stopped letting your Unconscious Authority call the shots? Paperback $17.95, signed copies available.